Tracking usage of your online services is key to understanding your consumer's behaviour and the success of your marketing efforts.
Introduction
A Google Analytics integration allows you to track page views and lead conversions at membership sign-up as well as at booking completion. To do so, all you require is a Google Analytics account. If you do not have one, you can create one at the following link - Google Analytics Account Creation.
Google Analytics Setup
Once you have signed in to your Google account, you will be presented with the following screen.
- Select the option Start measuring.
- Enter your account name, such as your business name.
- Enter a name for the website you are tracking, such as the domain name as well as the desired currency.
- Select the appropriate business information and the intention of the analytic tracking.
- Read and accept the Terms and Conditions.
- Select Web as the appropriate platform to setup your data stream.
- Enter the website address where your GladstoneGo Consumer platform is hosted, provide a name for the data stream and select Create Stream.
- Upon creating the data stream, you will be provided with a Measurement ID, which should be copied for the next step.
GladstoneGo Setup
Now you have your Google Analytics Measurement ID, it needs assigning within Operator.
- Go to Configuration > Modules > Configure > Google Analytics Key and select Manage.
- Enter your Measurement ID in the All Sites value or, if you are using multiple ID's for tracking different sites, enter the ID in the relevant site and select Save.