Understanding the Attendance Dashboard in Gladstone Reporting
Problem
You want to understand what information is available within the Gladstone Reporting Attendance Dashboard and the difference between Attendance and Usage reporting.
Resolution
What does the Attendance Dashboard show?
The Attendance Dashboard provides reporting on customer visits and activity participation, allowing attendance to be analysed using both recorded Entry Point movements and configured Usage values.
The Dashboard contains reports covering areas such as:
- attendance volumes;
- unique contacts attending;
- attendance by Site;
- attendance by hour;
- attendance by Price Level;
- attendance by Subscription;
- month-on-month and year-on-year attendance trends;
- denied Entry Point access;
- Usage by Site;
- Usage by Activity and Activity Group.
Where supported, select a Widget to access its Drill Down for additional detail.
What is Attendance?
Attendance represents recorded visits associated with contact records moving through configured Entry Points.
Entry Points can represent physical access locations such as:
- receptions;
- kiosks;
- gates;
- electronic doors;
- turnstiles.
Attendance can be recorded when a contact interacts with the configured access point, for example by scanning, tapping or swiping appropriate media, or where attendance is recorded by a member of staff.
Attendance reporting can therefore be used to understand customer visits and patterns such as busy and quiet periods.
What is Usage?
Usage provides an alternative measure of participation based on Usage values configured against Products.
Usage can be useful where a single activity represents multiple participants and an Entry Point movement alone may not accurately represent the number of people participating.
For example, a 5-a-Side Football Product could be configured with a Usage value representing the expected number of participants.
Usage reporting can therefore provide a different view of participation from contact-based Attendance.
What is the difference between Attendance and Usage?
Attendance and Usage represent different ways of measuring participation and should not be assumed to produce the same result.
Attendance is based on recorded contact visits through Entry Points.
Usage is based on configured Usage values associated with Products and Activities.
The appropriate measure depends on the reporting question being asked.
For example:
- use Attendance when analysing recorded customer visits;
- use Usage when analysing participation represented by configured activity Usage values.
Which Attendance reports are available?
The Attendance Dashboard includes reports such as:
- Attendance Current Month / Last Month — compares recorded attendance between the current and previous month.
- Attendance by Price Level — analyses attendance according to Price Level.
- Daily Attendance — shows attendance activity by day.
- Top 10 Attendances by Subscription — identifies Subscription types associated with the greatest attendance.
- Attendances Month on Month — provides a longer-term monthly attendance trend.
- Attendances Year on Year — compares attendance across years.
- Attendance by Hour — shows attendance patterns according to time of day.
- Entry Denied — identifies contacts whose attempted attendance at a configured Entry Point was denied.
- Usage — summarises configured Usage by Participation Site and Activity Group.
- Top 10 Activities by Usage — identifies Activities producing the greatest Usage values.
The reporting periods and filters available vary according to the individual Widget.
How can I use Attendance reporting to understand busy and quiet periods?
Use reports such as Daily Attendance, Attendance by Hour, Attendances Month on Month and Attendances Year on Year to identify patterns in recorded customer visits.
Drill Down into the available reports where additional detail is required.
This can help identify:
- busy and quiet periods;
- longer-term attendance trends;
- differences between sites;
- differences between customer or Subscription groups.
What additional information is available in Attendance Drill Downs?
Attendance Drill Downs provide more detailed analysis of the attendance summarised by Dashboard Widgets, including individual attendance records, unique contacts and customer information.
Depending on the report, additional information can include:
- Site;
- Entry Point;
- Subscription;
- Price Level;
- Status;
- Age;
- Gender;
- Postcode;
- Home Email;
- Home Site.
Some Drill Downs also provide aggregated analysis such as attendance by Age Group, Gender, Site, Entry Point and Contact.
The information and analysis available depends on the individual Widget and Drill Down selected.
Notes
- Attendance and Usage are different reporting measures and should not be treated as interchangeable.
- Attendance depends on visits being recorded against configured Entry Points.
- Usage depends on the Usage values configured against the relevant Products or Activities.
- Dashboard and Drill Down results can be affected by active filters.
- Available reporting content may vary according to customer configuration and user permissions.