Audience Builder: Available Filters Reference
Problem
Users need a comprehensive reference for all available filters in Audience Builder, including what each filter does, to assist with building or refining audiences effectively.
Resolution
Review the available filters
- The filters are listed below by category: Contacts, Memberships and Activity.
Apply the filters to your audience
- Apply the appropriate filters when building or refining audiences in Audience Builder (see Using Audience Builder).
Contacts
- Age – The member's age. Typically used as a range.
- Bank accounts – Whether a member has bank account details recorded.
- Birthday – The member's date of birth.
- Created date – The date the member record was created.
- Current status and last changed date – The member's current status and when it was last updated.
- Custom field – Values stored in user-defined fields.
- Gender – The member's gender.
- Home address post code – The member's postcode.
- Home address region – The member's region.
- Home address town – The member's town.
- Home email address – The member's email address.
- Home site – The member's home site.
- Join date – The date of first recurring or long-term membership purchase.
- Last status change date – The last date any status change occurred.
- Member ID – Unique identifier for the member.
- Preferred site – The member's preferred site.
- Price level – The member's price level.
- Profile updated – The last profile update date (excluding memberships or bookings).
- Prospect needs analysis – Prospect interaction details.
- Status – The member's current status.
- Time since prospect action – Time elapsed since last prospect interaction.
Memberships
- Active membership type – A membership type that is currently active.
- Discount ends – The date a membership discount ends.
- Discounted memberships – Whether a membership is discounted.
- Expired membership type – A membership type that has expired.
- Future membership type – A membership that has not yet started.
- Membership ends* – The end date of memberships that are not auto-renewing.
- Membership fixed price ends – The date a fixed price ends and standard pricing resumes.
- Membership future price change – Scheduled future price changes.
- Membership paid by primary – Whether a membership is paid by a primary member.
- Membership payment method – The payment method used.
- Membership renewal – Whether the membership is set to auto-renew.
- Membership type group – Membership type groupings.
- Membership type tags – Tags assigned to memberships.
- Number of memberships – Number of active memberships.
- Purchase date* – The date a membership was purchased.
- Usages remaining – Remaining uses on a usage-based membership.
Activity
- Amount spent – Total spend over a defined period.
- Booked date* – The date a booking was made.
- Booking activity – Activities the member has booked.
- Booking date* – The date and time bookings take place.
- Booking party size – The number of people in a booking.
- Bookings made* – Number of bookings over a period.
- Bookings missed* – Number of missed bookings over a period.
- Dishonoured bookings* – Number of dishonoured bookings over a period.
- Last time on site – The last recorded entry to site.
- Member’s activity – Whether the member attended, booked, or purchased within a period.
- Number of times on site – Total number of site visits over a period.
Notes
- Each filter evaluates data independently.
For example: If you apply filters for membership status 'Active' and membership type 'X,' a member will match if they have two memberships where one is Active and another is type X, even if expired. - Filters marked with * allow you to specify particular activities or membership types they apply to.
- Related: Using Audience Builder; Audience Builder FAQ; Audience Builder Best Practice Examples.