# Audience Builder Best Practice Examples

HTML version: [Audience Builder Best Practice Examples](https://support.gladstonesoftware.cloud/gooperator/audience-builder-best-practice-examples)

## Problem

Staff users may be unsure how to set up commonly used audiences in Audience Builder, such as sending booking confirmations, activity reminders, or communications to members based on memberships. This article provides practical examples and step-by-step filter selections to achieve typical communication scenarios.

## Resolution

Below are examples of common audiences and the filters required to create them in Audience Builder:

### Booking Audiences

1. **Specific Activity Booking Confirmation**
   - Purpose: Notify members who book specific activities or classes that require additional information.
   - Filters:
     1. Activity filters > Booked date > In the previous time period > {activity selection} > 5 Minutes
   - When setting up the communication job, ensure the frequency matches the duration (e.g., every 5 minutes).

2. **Specific Activity Booking Notification**
   - Purpose: Notify members booked onto a specific class.
   - Filters:
     1. Activity filters > Booking date > In the next time period > {activity selection}

3. **Booking Reminder**
   - Purpose: Remind members with a booking within the next day.
   - Filters:
     1. Activity filters > Booking date > In the next time period > 24 Hours
   - Set up the communication job to run once a day (at the end of the previous day or start of the day).

4. **Post-booking Follow Up**
   - Purpose: Follow up after an activity.
   - Filters:
     1. Activity filters > Booking date > At a previous date > {activity selection}

### Membership Audiences

5. **Specific Membership Purchase**
   - Purpose: Target members who have purchased a specific membership recently.
   - Filters:
     1. Membership filters > Purchase date > In the previous time period > {membership selection} > 5 Minutes

6. **Post-membership Purchase Check-in**
   - Purpose: Follow up after membership purchase.
   - Filters:
     1. Membership filters > Purchase date > At a previous date > {membership selection}

7. **Membership Ending in 30 Days**
   - Purpose: Notify members whose membership is ending soon.
   - Filters:
     1. Membership filters > Membership ends > At a future date > {membership selection}

8. **Post-membership Cancellation Follow Up**
   - Option 1:
     - Contact filters > Status > Is not any of > {status for members with membership}
   - This excludes members who have purchased another membership or already had a second membership.
   - Option 2:
     - Membership filters > Membership ends > At a previous date > {membership selection} > Duration after the membership ended

### Additional Common Audiences

9. **Status Change Confirmation**
   - Filters:
     1. Contact filters > Current status and last changed date > Within the last > {status and duration}

10. **Low Activity Check**
    - Filters:
      1. Contact filters > Status > Is any of > {active statuses}
      2. Activity filters > Member activity > With no activity in the previous time period > {duration}

11. **Upselling Membership**
    - Option 1:
      - Contact filters > Status > Is any of > {casual/PAYG membership status}
      - Activity filters > Bookings made > More than or equal > Number of bookings made in the previous time period > {number of bookings and duration}
    - Option 2:
      - Amount spent > Minimum value spent in the previous time period > {amount and duration}

## Notes

- When creating a communication job with a set duration (e.g., 5 minutes), ensure the frequency matches the audience duration.
- Booking placeholders will only find the first booking of the next day. Use generic message phrasing, such as "you have a booking tomorrow" or "you have at least one booking tomorrow starting at 3pm," to avoid confusion.
- Related: [Using Audience Builder](using-audience-builder.md); [Audience Builder](audience-builder.md) (setting the communication job frequency); [Audience Builder FAQ](audience-builder-faq.md); [Audience Builder: Available Filters Reference](../kb/audience-builder-available-filters-reference.md).