GladstoneGo: Facebook (Meta) Pixel Integration

Problem

You want to track page views and lead conversions during membership sign-up and booking completion through Facebook (Meta) Pixel integration in GladstoneGo.

Resolution

1. Set Up Your Facebook (Meta) Pixel

   1. Log in to your Meta Business Manager.
   2. Click the Settings icon (cog) in the lower left corner.
   3. Select Data Sources > Pixels from the menu.
   4. Click Add and provide a unique name for the Pixel.
   5. Select Set up the pixel now and then click Cancel on the next page.
   6. Add your user to the Pixel for management:
      • Select the Pixel from the left menu.
      • Click Add People.
      • Choose the desired user from the left panel.
      • Toggle both options to the right (on), then click Assign.
   7. Copy the Pixel ID displayed under your new Pixel.

2. Assign the Pixel ID in GladstoneGo

   1. In GladstoneGo Operator, go to Configuration > Modules > Configure > Facebook Pixel Key.
   2. Click Manage.
   3. Enter your Pixel ID in the All Sites field.
      • If you have multiple IDs for different sites, enter the relevant ID for each site.
   4. Click Save.

Notes

• You need a Facebook (Meta) Business Account to use this feature. If you don't have one, you can create it at the Meta Business Account Creation.
• This integration allows you to track conversions at key customer journey points for better marketing insights.
• Related: GladstoneGo: Google Analytics Integration.

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